Jimmie Johnson Tribute
We gave fans a way to be there for Jimmie Johnson during his final NASCAR season, because retiring during a pandemic year meant he wouldn’t get the farewell tour he deserved from his fanbase.
We put out the call for #JimmieTributes on Instagram and Twitter, then created micrography art from those heartfelt words. The art made its way onto a full-page USA Today ad, a billboard, a video, multiple social executions and a NASCAR.com takeover. All of this work will be displayed soon.