Etch A Sketch

Shake It Up, America!

When a senior advisor to a presidential candidate slipped up, we were there to catch the attention with an intelligent response campaign. Feeding the media frenzy resulted in coverage by every major news outlet for our clients, as well as a Silver EFFIE.

Jimmie Johnson Tribute

Jimmie Johnson Tribute

We gave fans a way to be there for Jimmie Johnson during his final NASCAR season, because retiring during a pandemic year meant he wouldn’t get the farewell tour he deserved from his fanbase. We put out the call for #JimmieTributes on Instagram and Twitter, then created micrography art from those heartfelt words. The art made its way onto a full-page USA Today ad, a billboard, a video, multiple social executions and a NASCAR.com takeover. All of this work will be displayed soon.

GMC Yukon Pitch

GMC Yukon Pitch

My partner Dave Muller and I went to Dubai to work on a pitch for GMC Yukon in the Middle East. With the help of the talented team at FP7 McCann, we came up with the two directions that went to clients, one of which won the account. Classical Arabic Poetry is an art form practiced by many in the Middle East. The subject of poems is sometimes the writer's automobile. We found that GMC Yukon devotees had written many odes to its power and luxury. This inspired us to use that truth, those words, as the basis for our campaign idea. Below you'll find the pitch video that won the account followed by what it evolved into when the FP7 McCann team produced the launch spot.